Postmodern Condition: everything as symbol/sign
‘Through planned motivation we find ourselves in an era where advertising takes over the moral responsibility for all of society and replaces a puritan morality with a hedonistic morality of pure satisfaction, like a new state of nature at the heart of hyper civilisation’ (Baudrillard, 1968, p.3)
‘Through planned motivation we find ourselves in an era where advertising takes over the moral responsibility for all of society and replaces a puritan morality with a hedonistic morality of pure satisfaction, like a new state of nature at the heart of hyper civilisation’ (Baudrillard, 1968, p.3)
Baudrillard, J., (1968) The System of Objects Taken from: The Order of Simulacra (1993) London: Sage.
Hyper productive culture of work
Hyper sexualised culture of spectacle
Pollock G
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