Capitalism and the Performative?

Capitalism would like to own the performative?
Capitalism needs the performative to be owned?
Capitalism is just another performance?
Capitalism obscures the performative so it can be used to control discursive communities?
Capitalism requires that the relation between representational knowledge and the performative is considered "just academic"
Capitalism promotes the idea of the performative as  property?
Capitalism uses the performative (celebrity - cult of personality)

Performative: identity as performance Butler J
c.f performative utterance Austin J
Language games, Discursive communities

What do Marxists say about this...?