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Thursday, 30 September 2010

Ideology in Discourse: Gee

Words meanings - subjective, we have our own theory of each

(c.f belief prejudice etc - c.f constructs)


assume others have same?

tacit (unconcious) overt (concious)

concept?  cultural model  (Strauss, Holland) - (Story)? not  c.f definition

like a wiki entry always changing


pragmatics/effeiciency requires us to not consider? automatic


Gees 2 principles
1. if something can harm someone stop them accessing the good  else one should not do it
2. If a cultural model gives one an advantage it is an obligation to make it into a theory...


(i  am attmpting to do 2 with "random expressive flow")

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