Pope 2008 offers an wide ranging discussion of creativity in the context of Capitalism, he quotes Williams 1977 who in Marxism and Literature : refers to creativity as "a struggle of self-creation with internalized contradictions, it can be a long and difficult struggle of an inherited (determined) practical consciousness.. a struggle at the roots of the mind...not casting off an ideology... but confronting a hegemony in the fibres of the self and in the hard practical substance of effective and continuing relationship"(1977:212)
This gets close...
Pope (2005) provides an extensive discussion of the field of creativity from a similar perspective . He addresses the issue of the concept of "creativity" being " appropriated by information technology, communications and advertising (p6 2005) and hence being limited to particular limited forms acceptable to capitalism, the other 'less acceptable' forms being: Philosophy Deleuze (1991), Art, and "Self-Creation" in an existensial sense (Heidigger) marginalized (ref) , although perhaps the term "abnormalized" is more descriptive (at least they are considered the super structure of artistic whim to the structure of capital responsibility). Pope refers to the relation between Production (and Reproduction) and Creativity as binary opposition that can be deconstructed, pointing to the privileging of production/reproduction over creativity. (Add Benjamin W)
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