Ideology and Discourses - Symbolic & Textual Aspects

"...ideology may work through semiotic sleight of hand"

re foucult
"Although power is dispersed through the social body it is not necessarily dispersed evenly ...hence we contend that multinational corporations with large advertising budgets do constitute a more powerful interest than one consumer..may significantly influence but not dominate totally..."


c.f climate change debate 97% > 50-50 in press...?

: Glenda Shaw-Garlock A Study of Ideologies and Discourses in Advertising to Women  Grounded Theory approach.. Utilising feminist discourse in advertising.... Is there a surface of post structural democracy Symbolic Subconcious (Affect (Massumi)) Utilisation of Structural Binaries...? re linking copying / randomness to nurture safety / chaos danger -   link corporate re anarchist need for consistency -> effective prediction nature - nurture