PIRC -Values and Frames- Advertising

"Conclusion 

This is an ambitious set of proposals. It is a contribution 

to the start, not the culmination, of a debate. Undoubtedly, more work 

is needed in thinking through the detail of these proposals, and in 

developing further responses. 

All those concerned about social and environmental challenges—whether 

they work in business, government or the third sector—can find common 

cause in contributing to this work. Yet responsibility for developing this 

debate further must fall particularly upon the third sector. It seems 

unsustainable for civil society organisations—almost irrespective of the 

issues upon which they focus—to continue to largely disregard the 

cultural impacts of advertising. "

Public Interest Research Centre

Values and Frames - Link for Report

A discussion of Frames