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Tuesday, 1 March 2011

CDA Notes

The role of discourse in the reproduction and challenge of Dominance and Inequality

Control via action & cognition (management of social representations p257)
Social cognitions mediate between macro and micro aspects of society, they are shared and presupposed by group members

evaluative beliefs have a schemata form based on categories

Evaluative Beleifs>Norms> Ideologies

Dominance: exercise of social power by elites institutions or groups

Reproduction via: overt suppport, enactment,representation, legitimation, denial, mitigation, concealment.


Power may be jointly produced when dominated groups are pursuaded that dominace is "natural"

CDA tends to concentrate on elites and their

History - Marx - Frankfurt School - Habermas

Ultimately it's success is measured by it's effectiveness and relevance contribution to change (p253)



from Van Djik Principles of critical Discourse analysis

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