Ellul Jacques - Technology - Media

Ellul's commitment to scrutinize technological development is expressed as such:

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[W]hat is at issue here is evaluating the danger of what might happen to our humanity in the present half-century, and distinguishing between what we want to keep and what we are ready to lose, between what we can welcome as legitimate human development and what we should reject with our last ounce of strength as dehumanization. I cannot think that choices of this kind are unimportant.[8] Ellul saw the power of the media as another example of technology exerting control over human destiny. As a mechanism of change, the media are almost invariably manipulated by special interests, whether of the market or the state. Using the term "propaganda" to address both political and commercial communication, Ellul wrote: “ It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment. Mass media provides the essential link between the individual and the demands of the technological society.[10] ” In all of this, Ellul continued to place his understanding of technology and its proper role in this present society in a context that recognizes a faith in the eternal. This allowed Ellul to propose a more explicit alternative to the technology of the technician than those provided by some of his contemporaries, such as Martin Heidegger. http://en.wikipedia.org/wiki/Jacques_Ellul