McLuhan says in The Gutenberg Galaxy, "the most obvious character of print is repetition." Among its consequences, according to McLuhan, are:
Individualism
The scientific method
The sense of the universe as uniform and predictable (following Isaac Newton)
Linear reasoning (selon Descartes)
Industrialism
Fixed prices that allow global trade
All this is so essential and pervasive that it would never have been examined by anybody, but for an equally fundamental revolution taking place now with electronic media: the telegraph, the telephone, radio, phonograph, television, and (the medium to which the final chapter of McLuhan's
Understanding Media is devoted) the digital computer.
...
McLuhan says that media cause the world to change just as relationships between our senses change. And digitization certainly fits the model.
Given open standards, easy scripting languages, and cheap, versatile devices, digitization could allow users a degree of control over content never before imaginable in history. Conversely, given welded-case devices and access controls, they could allow the owners of content a degree of control over users never before imaginable in history.
A closed, unprogrammable device fits McLuhan's most dire assessment of automation and its numbing effect. But once a hacker breaks open the device and reprograms it, he reclaims not only the device itself but all media with which it comes in contact. We have seen the potential of new media. Let us now reach out and grasp it.
Andy Oram is an editor for O'Reilly Media, specializing in Linux and free software books, and a member of Computer Professionals for Social Responsibility. His web site iswww.praxagora.com/andyo.
http://www.oreillynet.com/pub/a/network/2002/07/08/platform.html?page=2
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