Control via action & cognition (management of social representations p257)
Social cognitions mediate between macro and micro aspects of society, they are shared and presupposed by group members
evaluative beliefs have a schemata form based on categories
Evaluative Beleifs>Norms> Ideologies
Dominance: exercise of social power by elites institutions or groups
Reproduction via: overt suppport, enactment,representation, legitimation, denial, mitigation, concealment.
Power may be jointly produced when dominated groups are pursuaded that dominace is "natural"
CDA tends to concentrate on elites and their
History - Marx - Frankfurt School - Habermas
Ultimately it's success is measured by it's effectiveness and relevance contribution to change (p253)
from Van Djik Principles of critical Discourse analysis
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