Quotes

"Dialogue is mutual search for a new reality, not debate to win with stronger arguments. In a dialogue propositions are pointers toward a common new reality; not against each other to win a verbal battle, but complementing each other in an effort to accommodate legitimate goals of all parties, inspired by theories and values, and constructive-creative-concrete enough to become a causa finalis". Galtuung


"I use the concept of affect as away of talking about a margin of manouverability, the 'where we might be able to go' and 'what we might be able to do' in every present situation. I guess 'affect' is a word I use for 'hope': Massumi


"A discourse is a system of words, actions, rules, beliefs, and institutions that share common values. Particular discourses sustain particular worldviews. We might even think of a discourse as a worldview in action. Discourses tend to be invisible--taken for granted as part of the fabric of reality."Fairclough


Emergence is “the principle that entities exhibit properties which are meaningful only when attributed to the whole, not to its parts.” Checkland


"What the designer cares about is whether the user perceives that some action is possible (or in the case of perceived non-affordances, not possible)." Norman




Wednesday, 30 June 2010

Bottled Water as a Metaphor for the Commodification of Random Creative Flow

Water- Random Expressive Flow?    Plastic Bottle- Packaging/Language/Cultural Form/Ownership?


The water bottle phenomenon has become ‘normalized’; when we look in a classroom, on a bus, in the gym or out at lunch, it’s not about who has a bottle of water, but rather who hasn’t


...bottled water is a commodity that sums up a lot about the consumer culture we live in. Bottled water does have a use value, but that has been masked by false needs through advertising, language, semiotics and marketing. As Lury points out “all material possessions carry meaning” (1996: 13). A water bottle is no longer just a water bottle; it is a social indicator of class, gender or age, it can be viewed as a display of environmental ignorance to some or attentiveness to health and beauty to others. The most important aspect of the water bottle is that it is shrouded in myth, you no longer buy a bottle, you buy a lifestyle.


http://jadestroudwatts.wordpress.com/2010/02/22/116/


At the same moment the commercial message adds value to the product it devalues the natural resource... we are encouraged to see the natural resource/communal resource as "not good enough"




In the case of  the universal natural resource of "random expressive flow" (if it has some inherent value) it could be argued this has been devalued/obscured to the point where is it associated with  irrelevance/madness... in our culture....( where it hasn't been reified onto a form of consumption) in the service of the products of instrumental rationality with which the "normal" and "successful" in our culture surround themselves .... and which  street gangs,  andour armies fight for...
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