Linguistics/Semiotics
And Empowerment
beyond Reification
(A postmodern pespective on alienation and human potential?)
To further Empowerment we need clarity/discussion of Self-Constructs and how they relate to objects/consumption patterns.
It could be argued that the effect of the domination of a cultural space by advertising/publicity ( Ways of Seeing, John Berger, Barthes?)
- displaces Inherent Qualities onto the objects being sold...
- it creates a Temporal Relation[1.] to the quality (to ensure a future market) and
- in so doing necessitates continued production.
- (In the case of essential needs this is of course of value but what in the case of non-essentials, and when non-essentials become essentials?)
[1.] Temporal displacement of Quality :
YOU ARE (a) CONSUME (b) BECOME @ for .....m ...YOU ARE a
(Implied Definition/Identification[I/D/I]) (Imperative) (Consequencial I/D/I)(Limitation)(I/D/I)
Sustained imperative: PRODUCE (b)
2. Temporal Displacement of Quality:
YOU ARE (a) REALISE by METHOD (b) BECOME @ for .....m .....YOU ARE (a)
(Definition) (Imperative)(Consequence)(Limitation)(Definition)
Alternatively...
[possibly the norm before dualism, objectivism and market based philosophies dominated conciousness]
3. Aknowledgement of Assumed Quality:
REALISE DEFINITION..
NOTICE ASSUMED IDENTITYas (a)
(Become aware of Definition)
ACTIVELTY ASSUME IDENTITY @ (you could actively assume the character/identity (perhaps a Friend/Teacher/ (historically this was perhaps a God(dess)) with chosen qualities)
(Experiment with new Definition)
BE AWARE OF PERCEPTIONS / DESIRES
(Become aware of differences in Subjective Experience)
ASSUME IDENTITY @ and ALLOW RANDOM FLOW (WHILE FOCUSSING ON @)
(Experiement with dynamic Definition)
BE AWARE OF PERCEPTIONS / DESIRES
(Become aware of differences in subjective Experience)
(The reason (3.) perhaps seems so absurd in our culture? is because of the level to which we have absorbed the ideology of (1.) and (2.)) and hence come to deny the possibility of our union with our environment and the actual abscence of an essential self.
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