Quotes

"Dialogue is mutual search for a new reality, not debate to win with stronger arguments. In a dialogue propositions are pointers toward a common new reality; not against each other to win a verbal battle, but complementing each other in an effort to accommodate legitimate goals of all parties, inspired by theories and values, and constructive-creative-concrete enough to become a causa finalis". Galtuung


"I use the concept of affect as away of talking about a margin of manouverability, the 'where we might be able to go' and 'what we might be able to do' in every present situation. I guess 'affect' is a word I use for 'hope': Massumi


"A discourse is a system of words, actions, rules, beliefs, and institutions that share common values. Particular discourses sustain particular worldviews. We might even think of a discourse as a worldview in action. Discourses tend to be invisible--taken for granted as part of the fabric of reality."Fairclough


Emergence is “the principle that entities exhibit properties which are meaningful only when attributed to the whole, not to its parts.” Checkland


"What the designer cares about is whether the user perceives that some action is possible (or in the case of perceived non-affordances, not possible)." Norman




Thursday 2 June 2011

Ideology and Discourses - Symbolic & Textual Aspects


"...ideology may work through semiotic sleight of hand"

re foucult
"Although power is dispersed through the social body it is not necessarily dispersed evenly ...hence we contend that multinational corporations with large advertising budgets do constitute a more powerful interest than one consumer..may significantly influence but not dominate totally..."


c.f climate change debate 97% > 50-50 in press...?

: Glenda Shaw-Garlock A Study of Ideologies and Discourses in Advertising to Women 


Grounded Theory approach..



Utilising feminist discourse in advertising....


Is there a surface of post structural democracy
Symbolic Subconcious (Affect (Massumi))


Utilisation of Structural Binaries...?


re linking copying / randomness to nurture safety / chaos danger -   link corporate re anarchist


need for consistency -> effective prediction

nature - nurture

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