Quotes

"Dialogue is mutual search for a new reality, not debate to win with stronger arguments. In a dialogue propositions are pointers toward a common new reality; not against each other to win a verbal battle, but complementing each other in an effort to accommodate legitimate goals of all parties, inspired by theories and values, and constructive-creative-concrete enough to become a causa finalis". Galtuung


"I use the concept of affect as away of talking about a margin of manouverability, the 'where we might be able to go' and 'what we might be able to do' in every present situation. I guess 'affect' is a word I use for 'hope': Massumi


"A discourse is a system of words, actions, rules, beliefs, and institutions that share common values. Particular discourses sustain particular worldviews. We might even think of a discourse as a worldview in action. Discourses tend to be invisible--taken for granted as part of the fabric of reality."Fairclough


Emergence is “the principle that entities exhibit properties which are meaningful only when attributed to the whole, not to its parts.” Checkland


"What the designer cares about is whether the user perceives that some action is possible (or in the case of perceived non-affordances, not possible)." Norman




Thursday 2 June 2011

Textual academic discourse and symbolic image based marketing

Contrast - Marketing Discourse + Academic Discourse?
Middle Ground?

Utilisation of polarity?

Structuralism? - Utilisation of Emotive Opposition's ? and Symbolic Imagery

Symbolic needs: associated with simple values- "status, intelligence, masculinity, femininity, refinement, fugality, sexiness"

"implicate user in associations"

consumer behaviour: an imaginative activity realized though symbolic consumption as opposed to a merely instumental activity realized through rational product evaluation"
Hackley C 2003 p2

Similiarity and contiguity

eg Tall Stories (paper)


"New view of consumer built and supported by researchers woking in the qualitative tradition but using quantitive techniques" p63

Marketing - What is currently utilised by maijor corporations  & taught in marketing dept?

eg from

Bernays- Focus Groups to

2007 Handbook of qualitative research methods in marketing By Russell W. Belk


Balance?

c.f Academic Research

Focus on Text and Complexity, post-structuralism.


For example

Random walks etc

A lot of complex post structural perspective?

but on the surface - frame level...

it looks to me like a negative marketing campaign...

Psycho-geography (terror)
Derive (mystification)
Drunkard's walk (reification)

contrast with technical product focus activities

c.f
Illusion of 
Massive choice on the surface (of cars)
underneath all are  oil based  (apart from the  few)


Rich picture of discourses 
Only one that really drives them..?






Doesn't deny the need to recognise & expand discourse but need to understand dominant?


c.f excluded discourses... + levels - public excluded discourses and academic

Pope
c.f. williams design and self-creation




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