In such a fluid economy, based so much on intangibles, the most valuable thing is information on people’s patterns and tastes. The checkpoint system allows information to be gathered at every step you take. You’re providing a continuous feed, which comes back to you in advertising pushing new products, new bundlings of potential. Think of how cookies work on the internet. Every time you click a link, you’re registering your tastes and patterns, which are then processed and thrown back at you in the form of flip-up ads that try to get you to go to particular links and hopefully buy something. It’s a feedback loop, and the object is to modulate your online movement. It’s no exaggeration to say that every time you click a link you’re doing somebody else’s market research for them. You’re contributing to their profit-making abilities. Your everyday movements and leisure activities have become a form of value-producing labour. You are generating surplus-value just by going about your daily life - your very ability to move is being capitalised on. Deleuze and Guattari call this kind of capitalising on movement ‘surplus-value of flow’, and what characterises the ‘society of control’ is that the economy and the way power functions come together around the generation of this surplus-value of flow. Life movements, capital and power become one continuous operation - check, register, feed-in, processing, feedback, purchase, profit, around and around.
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