Abstract
Cultural diffusion is a distinctive approach to running a creative enterprise through applied creativity, shared discourse and social construction, going beyond the conventional understanding of 'cultural production and consumption'. The concept is used to explore the social and creative processes of interaction between the creative enterprise and the audience. A framework for the analysis of creative enterprises and a set of questions based on the five processes of cultural diffusion are proposed for use by practitioners
Item Type: | Article |
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Keywords: | Entrepreneurship, Entrepreneurial learning, Cultural diffusion |
Subjects: | N Business and Administrative studies > N100 Business studies |
Divisions: | Business & Law > Lincoln Business School |
ID Code: | 869 |
Deposited By: | Bev Jones |
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