Cultural Stacks: Ideology, Interpellation, Subject Position

I 

Also the layer "below" the common cultural layers is our planet Earth (BwO) (Deleuze?)
Our common natural freedoms, and semiotics? , (complimentary and self-similar) emergent from the 'random movements' of layered textured surfaces in relation to our subject position... may be shuttered out/excluded by the ideological forces of cultural construction...(Language and it's bias for fixed boundaries,dualism and absolute opposition) (also the postmodern force of the situated flat plane)


....where does Discourse Analysis fit in the context of this, it's concerned with social constructions (from the 'common' layers (c.f Personal Construct Psychology with its focus on individual subject position and numeric categories) but the focus/limit is language with the limits/biases mentioned above...)


It's access to the "experiments"/ "appreciative modes" that explore these 'natural'/'random' layers or dismiss them as not worth exploring that is the issue of concern and as such it relates to research methods as they compare across the   qualitative/quantitative divide/bridge...




There is a relation to conceptions of 'efficiency' which may be defined within the cultural layer or stack but not necessarily beyond it,  this also relates to automation and the considered potential of automation and what is considered an  acceptable  level of automation .... c.f viability of  evolution of solutions via randomness and redistribution of wealth ... (see Hogarth/Einhorn)

c.f Shapiro:

"Derrida's deconstruction can be shown to disclose how  social order rests on forgetting the exclusion practices through which one set of meanings had been institutionalised and various other possibilities have been marginalized."  321

Interpellation re Althusser, Louis. (1972)

Subject Position re Davies and Harre (2011)
Hogarth (1990) Insights into decision making 
Shapiro 


...perhaps need to think more about...Hegemony ...and the fluid corporate driven  market profiling/segmentation of today  (Re Massumi)

...in the context of inclusive value c.f comparative and exchange value

http://srtmres.blogspot.co.uk/2011/09/modernismpostmodernism-and-space-for.html

Ideology Defns Eagleton

a) the process of production of meanings, signs and value in social life;

b) a body of ideas characteristic of a particular social group or class;
c) ideas which help to legitimate a dominant political power;
d) false ideas which help to legitimate a dominant political power;(Marx)
e) systematically distorted communication;(Habermas-Frankfurt School?))
f) that which offers a position for a subject;
g) forms of thought motivated by social interests;
h) identity thinking;
i) socially necessary illusion;
j) the conjuncture of discourse and power; (Foucault?)
k) the medium in which conscious social actors make sense of their world;
l) action-oriented sets of beliefs;
m) the confusion of linguistic and phenomenal reality;(Phenomenology)
n) semiotic closure; (Deconstruction?)
o) the indispensable medium in which individuals live out their relation to a social structure;
p) the process whereby said life is converted to a natural reality.
q) ideology as Cynicsim - Zizek

---

SOURCE: Eagleton, Terry. Ideology: An Introduction (London: Verso, 1991), pp. 1-2.


A good way to compare paradigms?


C.f typing and the body hand metaphor re bWo(Deleuze)


re Eagleton, I like what I have read of Eagleton's style and clarity, he's good a demystification but his   Marxist style sometimes excludes the middle , his approach to 'closure'  is interesting (e.g. What is Ideology -)

Deleuze: Colebrook

Why read him?

~human as imposed image
real as including but being beyond language
art as effect eternally new
philosophical creation of concepts that resist complicated exchange and recognition

Ideology get pepole to act againstr interests  hide oppression
eg m,arket forces are the only option
romance novels and patriachy
trancendental method?
historical composition of terms sucha as 'man' from intensities

eg desire is not repressed by politics - (ideology)
it is coded
eg coitus coded in marriage
p93

Liberation cannot appeal to underlying interest such as emancipation of 'man'
man is formed from specific and singular effects
release desires from interests

Ideology assumes dece[ption by power

Desire is power  a power to produce and become

one source univocal flow  p94
power

one plane of becoming

"Public Relations" - Ideology

Bernays  Journalism Public Relations : Pilger

Assumptions, Ideology: Fairclough

ideology: 'common sense' assumptions which are explicit in the conventions according to which people interact linguistically, and of which people are generally not aware

Capitalism and Quality of Life: Chomsky: Critique of Capitalist Ideology

Individualism: Jameson in Sarup

Modernism based on idea of fixed private identity - the self

post structuralists  see individualism as ideological a myth a mystification

We are both multiple selves and aspects of the whole? (c.f Buddhism - no essential self - dependent origination)

Practically spreaking  we identify with a number of temporal projects and construct identity around these socially...?

Sarup 146

Glossary of terms (add refs)

Context: wider environment of knowledge claim? (relates to closure)(Bryson)

Closure : Relates to  ontology, epistemology; pragmatic selection of "Knowledge" in the context of open systems, undecidability etc

(Postmodernism,  Jayaratna & D'arcy, Habermas)

Reification: association of state of identification (performative?) with specific form of consumption (product)

(Marx?)

Performative: concious choice of identification, c.f unconcious identification (inherited, manipulated)
(Austin, Butler)

Random Expressive Flow: allowance of a stream of expression (vocal/movement) without conceptual criticism

(Deleuze)

Ideology: Hidden assumptions inherent if narrative?

Narrative: Storyline...
(Jameson)

Meta Narrative: Overriding background narrative taken as true (historical?) context?

Meta Language: Higher level language that talks about object language(that assumes truth).